In 2019, there are countless social media platforms available for small business. But which ones have the most users and which are best suited to your social media marketing needs for your business?
What is Social Media Marketing?
Social media marketing is the use of social media platforms to build your brand, increase sales, and drive website traffic to connect with your audience. This involves publishing high quality content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media ads campaign.
How to choose the right Social Media Platform?
The first question arrives in your mind when you planning for Social Media marketing that “what Social media platform is best for your business?”
Here are three simple steps to find which platform is best for your business.
- Identify your target audience
- Define your goals
- Find your audience
The first step is to identify “who is your target audience?” You want to be as specific as possible, since it will make your decision easier.
Write down the all answers to the following questions:
“Who is your typical customer?
How old are they?
Are they male or female?
What is their income and education level?
What are they interested in outside of your product and service?”
Use the answers to these questions (and any other pertinent questions that may relate to the business or industry you’re in) in order to help build out a profile of your audience.
Once you identify your target audience, you need to set specific goals for that audience.
Now you have your audience profiled and your goals defined, it’s time to find your real audience for your business.
To do this, you’re going to find which platform your audience uses by looking at the demographics of the users on each platform. You’ll also want to consider how active your audience is on that platform.
Here are the top 5 Social Media Platforms in 2019
Facebook is world’s biggest social media platform with over 2.45 billion monthly active users. However, it’s not just individuals that use the platform. There are over 60 million businesses using Facebook business Pages. Plus, there are more than 6 million businesses using Facebook ads. As the biggest social media site in the world, Facebook is a safe bet for any business looking to boost sales with social media marketing. Whether you sell women’s clothing or gym equipment, you’re sure to find your target audience on this social media platform.
Youtube is the biggest video-sharing social media platform in the world with over 2 billion monthly active users. Today, YouTube is overflowing with quality video content from independent creators and brands who use the platform to deepen customer relationships. As a result, this social media platform is a must for any business interested in harnessing the power of video marketing. For this reason, you should optimize your YouTube videos and channel to grow your organic views. Finally, you can also grow your business with YouTube advertising.
Instagram is a multimedia social media website owned by Facebook with almost 1 billion monthly active people using the platform. Instagram first exploded onto the market thanks to its stunning photo filters. These days, it also plays host to Instagram Stories, Instagram Live, and IGTV – a new feature for long-form video content seemingly designed to take on YouTube. With more than one billion users, Instagram provides an incredible opportunity for businesses. If you’re thinking about trying influencer marketing, Instagram has proven to be the most effective platform. Brands can get started by setting up and optimizing an Instagram business profile. This will provide users to access tons of dedicated business features, including Instagram Insights and Instagram Shopping. There’s also a way to schedule Instagram posts to help you increase productivity.
Twitter is a popular microblogging and social media platform with almost 321 million monthly users using this platform. One of Twitter’s key differentiators is its focus on real-time information and entertainment. As a result, it’s a great place for users to interact and stay updated with news, entertainment, sports, politics, and more. There are countless ways to use Twitter for business. Twitter is a great place to grow an online following. You can use twitter for customer relations, advertising, and more. Plus, Twitter’s advanced search is great for market research.
LinkedIn is the best social media site for B2B marketing with 303 million active monthly users, 40% of which visit the site daily. To that end, 92 percent of Business 2 Business marketers prefer to use the platform over all others and a whopping 80 percent of B2B social media marketing leads come from LinkedIn. LinkedIn profiles are similar to resumes and instead of sharing personal updates, professionals share content relevant to their industry or career. For this reason, it’s a great place to discover people to collaborate with or employ. Plus, you can use LinkedIn advertising to reach your target audience. This social media site is a great place to network and develop your personal brand.
Summary: The 5 Top Social Media Platforms for Your Business
So there you have it, the 5 top social media sites in the world to consider using for your business.
While some of these sites are familiar, others are titans in the world. However, as the internet continues to open up global communication, many of these top social media sites are rapidly expanding globally.